CITYWAY SAS
My name is Christophe Couvidou, as the Project Department Director at Cityway, I am leading our involvement in the SPINE project.
My department oversees the development and implementation of MaaS platforms and other digital mobility solutions. We handle a wide range of project components, including user journey planning with efficient route optimization, mobility partner integration, real-time passenger information, sales channels with secure payment gateways, and ticketing system management.
My background in IT engineering, combined with my early and focused career in transportation and mobility, has equipped me with a strong passion for algorithmic solutions and a deep commitment to sustainable urban mobility.
SPINE is offering a unique opportunity to directly contribute to positive change, and I am excited to bring our innovative solutions and collaborate with European partners to accelerate the progress of sustainable mobility initiatives.
Cityway’s involvement in the SPINE project originates from a collaborative partnership with Metropole Rouen Normandie.
Recognizing the project’s potential to advance sustainable mobility, the Metropole entrusted Cityway, as the technology provider for their MaaS platform, to actively participate and represent them within the SPINE consortium.
We saw this as a strategic opportunity to contribute our expertise in digital mobility solutions and support one of the project’s goals of reducing individual car usage. We are responsible for both the implementation of features within the Rouen MaaS and representing Metropole Rouen Normandie within the SPINE consortium.
The SPINE project provides significant added value by enabling Metropole Rouen Normandie and Cityway to conduct rigorous testing, analysis, and refinement of MaaS solutions at both regional and European scales.
This collaboration facilitates:
- The development and validation of innovative features, directly addressing user needs.
- Performing comprehensive user behavior analysis to pinpoint the elements that promote greater utilization of public and shared mobility services.
- Collaborative sharing of key performance indicators (KPIs) with consortium partners, contributing to a broader understanding of mobility trends.
- The collaborative exchange of knowledge with European partners powers the ongoing development of our mobility strategies.
Through this unified approach, we’re improving the MaaS platform and contributing to a shared European effort to improve sustainable mobility.
Cityway, in association with Metropole Rouen Normandie, is actively engaged in the promotion of modal shift and the reduction of single-occupancy vehicle usage.
To this end, we are implementing enhancements to the Rouen MaaS platform, incorporating innovative features designed to optimize user journeys, including:
- Real-time parking availability and integrated access and payment solutions to facilitate seamless transitions to public transport hubs.
- Proactive alerts for Low Emission Zones (LEZs), providing drivers with warnings and alternative route options, such as park-and-ride facilities or public transit.
- Data-driven analysis of shared mobility within the MaaS ecosystem. We are conducting detailed studies on the impact of on demand transport and carpooling, gathering key performance indicators to optimize these services and promote their wider adoption.
Cityway is committed to analyzing and reporting on the effectiveness of MaaS features and mobility options, focusing on the goal of reducing individual car usage and encouraging alternative transportation solutions.
Our key objectives include:
- Generating tangible outcomes regarding the adoption and usage of integrated mobility solutions.
- Determining which features have the greatest influence on the adoption rates of public transport and alternative mobility services.
- Disseminating our findings to European partners and contributing to the advancement of urban mobility strategies
Ultimately, we are committed to facilitating a Europe-wide transition towards sustainable, efficient, and integrated mobility ecosystems.
